Hauwa Laaibah Idris Audu-Bida is an Architect who imbibes creativity in every aspect of her life. The CEO of Sidri Foods Ventures Ltd. speaks with TMG on her food processing business and more.
TMG> What made you start a processed food business?
Hauwa> Simply hospitality! The love for servitude.
TMG> Did you go to culinary or business school & What credentials did you earn through the training?
Hauwa> Yes, I went to culinary school (in my mother’s kitchen!)Trust me, it’s one of the best trainings anyone can have but it took a period 10 to 15 years to perfect.
TMG> How did you actually start the business?
Hauwa> I began producing for the consumption of family and friends. At a point, I had to make a yearly production for my family living abroad and it was then the idea came to me to make a business out of it.
TMG> How many employees report to you?
Hauwa> Five people report to me aside my marketing and distribution crew.
TMG> Apart from food processing business, what is your favorite cuisine to cook and Why?
Hauwa> Local Jollof rice made from palm oil, adequate daddawa(locust beans) and smoked fish. It is simply tasty- the kind of dish that leaves you wanting more.
TMG> What do you do to stay educated about new trends?
Hauwa> I am a research freak; always on the verge and seeking something new. I attend seminars and conferences when I have to. I also do alot of internet surfing.
TMG> What do you do to ensure the best quality of your products goes out to customers?
Hauwa> My kind of products attract its own type of consumers; as much as I would like to do alot of marketing, it is still limited to those that know the exact quality of what Kunu is, those that appreciate its taste, and those who know the nutritional and health value. So my customers keep finding me. I also have distributors in strategic locations.
TMG> Tell us about an accomplishment that you are most proud of in your career?
Hauwa> It depends on what field? I am a diversified person but my greatest accomplishment is being able to start up my little projects and finish them, whether it’s construction or production projects.
TMG> Tell us 3 things that you consider to be your strengths as a business person?
3. Extra attention to details
TMG> Tell us something you would like to learn or improve upon in your business?
Hauwa> I would seriously appreciate it if I can pay more attention to marketing, also take an overview course on packaging and distribution.
TMG> What other things do you do as a business person?
Hauwa> I study and I write.
TMG> What are your challenges and how do you intend to handle them?
Hauwa> My major challenge is mechanization, which I and my team are working on vigorously now.
TMG> What other back-of-the positions have you previously held before going into food processing?
Hauwa> I’m an Architect who imbibes creativity in every aspect of her life.
TMG> Who are your role models and what inspires you about them?
Hauwa> My role model is my Rasul Muhammad (SAW), my faith inspires me about him. Others are my parents for all that they taught and have given me.
TMG> What way can you encourage other youths not to depend on government for jobs but to be self dependent?
Hauwa> The hustle today is out there on the streets. There is little to nothing left in the offices. And even if there was, I wonder how much of it can go round?
TMG> Do you have time to socialise and how?
Hauwa> Yes, I find time to hangout with my friends and family – we either go shopping, catch a movie or go for food exhibitions and funfairs.